Climate Change Poster
Marc H. Choko poster contest
The objective of this project was to design a poster under the theme of “climate change”. Since 2014, the DGQ, has partnered with the McCord Stewart Museum, Publicité Sauvage, and Bibliothèque et Archives nationales du Québec (BANQ), and has been hosting an annual poster competition centered around various social themes pertinent to contemporary issues. This competition is accessible to all students enrolled in graphic design programs at colleges or universities. Its primary aims are to encourage the growth of budding graphic designers, inspire their involvement in the realm of poster design, and shed light on pressing social concerns.
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My concept stemmed from wanting to incorporate a pun into my design. I went with "Gaz à effet de serre," which translates to "greenhouse gas." In French, "serre" bears a resemblance to the verb "serrer" in its present tense form. "Serrer" means "to tighten" or "to squeeze." Hence, my poster visually portrays the Earth being squeezed, symbolizing the impact of greenhouse gases.
For the Earth, I simply took a picture of an inflatable globe, which I proceeded to edit in Photoshop by liquefying it.
As for the background creation process, I used a tabloid-sized sheet of solid black, onto which I applied a layer of adhesive spray. Then, I scanned the sheet to digitize the texture to achieve the desired effect.
Participating in this contest was a rewarding experience. My approach, using "Gaz à effet de serre," aimed to convey the urgency of greenhouse gas emissions through visual symbolism. By digitally manipulating an inflatable globe and experimenting with texture creation techniques, I created this striking and thought-provoking poster.
